Usually, Friday the 13th has a bad connotation around it. But for the tattoo industry, it's an exciting day — it's known as the unofficial National Tattoo Day.
Certified Tattoo Studios in Denver has been hosting a Friday the 13th event for over 10 years. A line of people were waiting outside their doors ahead of the shop opening.
Ruth came with her daughter Alana to get her first tattoo. Ruth said she never wanted one until her daughter talked her into getting matching ones.
"I'm planning on getting one and done," Ruth said.
"It's just a great way for us to give back to our community and offer a cheaper rate for a tattoo that might normally cost a lot more," Certified Tattoos Studios owner Nando Mondragon said.
Tattoos can be expensive. But Certified Tattoos Studios is doing them for less than $20. The studio gives customers the sheets of small "flash" tattoos to choose from. Ruth and her daughter chose matching heart tattoos to place on their wrist.
Because the tattoos are so small, they take less than 10 minutes.
Ruth can now say she has a tattoo.
"I love it. It's perfect," she said.
It's good she likes it, because it's permanent.