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Billings boy wears pink to "warm people's hearts" during Breast Cancer Awareness Month

Posted at 6:42 AM, Oct 02, 2019
and last updated 2019-10-02 08:43:29-04

BILLINGS - For the second year in a row, 9-year-old Jesse Jamieson is spreading breast cancer awareness by wearing pink to school every day of October.

Why does he do it?

"To warm people's hearts maybe? Probably make them think about cancer awareness. Maybe inspire them to try this too?" the Ponderosa Elementary student said.

Jesse's efforts are catching on. Watch the full report in the video above.