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State urges Montanans to get counted for the census and spread the word

State urges Montanans to get counted for the census and spread the word
Posted at 6:41 PM, Sep 09, 2020
and last updated 2020-09-09 20:41:39-04

A federal judge has temporarily halted the winding down efforts of the Trump administration for the 2020 census count. Montana officials say the ruling hasn’t changed their efforts to make sure every Montanan is counted by Sept .30.

As the COVID-19 pandemic shut down the country, the U.S. Census Bureau postponed key parts of its population count until August.

At the time, the Trump administration said it was going to delay the deadline for the count from Sept. 30 until Oct. 31 to give more time to ensure an accurate count. The administration reversed course on Aug. 3 to move back to the original deadline, an action that is currently being challenged in court.

Judge Lucy H. Koh of the United States District Court in Northern California ordered the Census Bureau to halt its plans to end counting until a hearing can be held on the matter next week.

The lawsuit challenging the Census Bureau was filed by the National Urban League, the League of Women Voters and various local governments. It argues that the order to end the head-counting portion of the census early could lead to an inaccurate tally that will cost communities political representation and millions of federal dollars.

The state of Montana says it's working as if the Sept. 30 deadline is set in stone.

“Should the court require the Census Bureau to extend the deadline, we’ll take full advantage of every single day that is available. But given that the goalposts have continued to move on the 2020 Census throughout the last year, we’re doing all we can to make sure Montanans respond to the census,“ said Emilie Ritter Saunders, communications director at the Department of Commerce.

The 2020 Census count will have a huge impact on Montana for the next decade. The state receives billions of federal dollars tied to the count, and may end up with an additional seat in Congress. But that's only if people are accurately counted.

Saunders says unfortunately many of the reasons Montanans love to live in Big Sky Country present significant challenges with the census count.

The state encompasses 147,000 square miles and many households have P.O boxes that won’t receive a census mailer.

“Our response rate is among the bottom of states. We’re at 58.7 percent self reporting compared to the national average of 65.5 percent,” said Saunders.

As of Sept. 9, seven of Montana’s reservations have a response rate of 34 percent or less.

The Census count itself is conducted by the federal government, with federal workers currently going door to door to try and get more people counted.

The state of Montana has been making efforts to raise more awareness. On June 22, Gov. Steve Bullock allocated $530,000 of federal CARES Act money to the Department of Commerce in order to help with census promotion.

State partners including Forward Montana Foundation, the Montana Nonprofit Foundation and Western Native Voice are actively reaching out to low-count areas, including reservations and other rural areas.

Windfall, an ad agency located in Missoula, won a competitive bid with the Department of Commerce worth $200,000 to target low response areas.

The state is seeing daily improvement in Census responses and encourages Montanans to spread the word about getting counted.

“One of the things Montanans can do is make sure they talk to their friends and neighbors about it,” Saunders said. “Post on your social media account. We’re asking folks all over the state to really raise awareness that the Census is still happening, you can still respond.”

The state of Montana stresses you don’t need to receive a mailer in order to complete your census.

Anyone can go to or call 1-844-330-2020 anytime before Sep 30 to be counted.