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Montana ski resort, closed for two seasons, acquires grant for marketing study

Posted at 9:09 PM, Oct 03, 2018

CHOTEAU- Teton Pass Ski Resort will be closed for another snow season. The owners have been trying to sell the resort for a year now and are still trying to find an investor.

In an effort to interest potential buyers, the resort has acquired a $66,000 grant from the USDA to perform a feasibility study. Roughly $3,000 of that money is from local supporters.

The study will be done by a professional marketing outlet and will compare Teton Pass Ski Resort to about 30 other ski resorts in the west.

Throughout the next two to three months, experts will analyze a variety of factor that could benefit the resort.

  • What can be done to improve the appeal of the ski hill?
  • What marketing efforts should be used in promoting the resort?
  • What business model would be best for new investors? Co-op? Nonprofit?
  • Should new investors consider expanding seasons?

Choteau City Council member Steve Dogiakos is excited about the study and says the grant is an absolute step in the right direction.

“I’m passionate about Choteau. I’m passionate about Choteau’s economy and the ski resort is an integral piece to our economy. Especially in the winter months when we don’t have the park to park tourists and visitors that the ski resort helps keep a buoyancy to our economy,” Dogiakos said.

If you are interested in the property, you can contact Clearwater Montana Properties in Choteau.

Story by Elizabeth Transue, MTN News