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New TV ads, created by MSUB students, hit airways to alert Montanans about ‘Real ID’

Posted at 5:24 PM, Nov 13, 2018
and last updated 2019-07-17 14:51:06-04

BILLINGS- Are you ready to get a new REAL ID Montana driver’s license or state ID? If not, there’s still time to prepare before January, when Montana will start to comply.

New television ads hit the airwaves this week across Montana. The ads feature historic figures, Merriweather Lewis and William Clark as they try to navigate Montana without REAL IDs.

The creative ads are the product of Montana State University Billings communications students, who collaborated with the Montana Motor Vehicle Division.

“We went with a Lewis and Clark theme because we wanted to evoke the idea that this REAL ID law is really about keeping Montanans safe,” said Professor Sarah Keller. “it’s consistent with our identity of being traditional and safety-bound and patriotic, and it doesn’t interfere with individual freedoms.”

The student-led campaign was developed over the course of two semesters,

The ads provide Montana residents with information about the availability, costs, and potential benefits of choosing to get a REAL ID compliant driver’s license or ID.

The ads also won an MSUB an award from Keeping Identities Safe, A Washington, D.C. nonprofit that works to raise public awareness about state REAL ID security.

The award was presented in Billings on Tuesday afternoon.