BILLINGS - Billings was not immune to Thursday’s Build-A-Bear craze.
Hundreds of people packed Rimrock Mall, some waiting several hours for a discount on the customizable bears.
Daron Olson, marketing director for Rimrock Mall, said they would continue to sell bears to those waiting in line until they sold out, but he could not guarantee that everyone already waiting in line would get one..
He estimated there were more than a thousand people in the line at 11:30 a.m.
It started when Build-A-Bear announced they would be hosting a ‘Pay Your Age Day’ at their stores worldwide. The concept was that a 4-year-old would receive a Build-A-Bear for only $4.
Thousands of people flocked to their local malls, waiting in massive lines around the country for the chance at a good bargain.
Build-A-Bear released a statement on Thursday morning saying that due to longer than expected lines, “local authorities are requiring us to limit the lines and crows due to safety concern.”
The statement went on to say they understood the disappointment and were working to address the situation.
Later in the afternoon, the company announced it was cancelling the sale because of the unexpected demand and would hand out vouchers to customers.