Posted: Apr 13, 2012 8:32 PM by Kay Rossi - KRTV
Updated: Apr 13, 2012 11:14 PM
Governor Brian Schweitzer said on Friday that he will appear on CBS' "The Late Show with David Letterman" later this month to promote Montana tourism.
Schweitzer made the announcement in Great Falls as he was addressing the Montana Governor's Conference on Tourism & Recreation.
He said that he will appear on the program a week from Wednesday, which would mean April 25th.
Schweitzer said, "We're going to talk about the wonderful opportunity it is to bring your family, to come to Montana, stay a little longer, spend more money."
The state will partner with a Montana-based trucking company that delivers to New York for the new promotion.
Jeri Duran of the MT Office of Tourism noted, "It's a pretty neat way to do business and really get the word out about Montana in that market."
Starting next week, semi trucks wrapped with Montana scenes will leave from Big Sky country en route to the Big Apple.
Schweitzer said, "They're in the city every single day, unloading goods. So, we're going back to New York to kick off this advertising promotion and in the back of those trucks, when we open it up, when we make the stops, we might have a little huckleberry jam or maybe a little Montana jerky or some other Montana-made products because once they get a taste of Montana, they'll come back for more."
Schweitzer, a Democrat, made national headlines earlier this week when the Washington Post ranked him as the 9th most-popular governor.
Letterman is one Montana's most famous part-time residents; he has a home near Choteau along the Rocky Mountain Front.
"The Late Show With David Letterman" airs on CBS, and can be seen on all Montana's News Station affiliates - including KRTV and KXLH -every weeknight at 10:35 pm.