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Jun 13, 2012 8:11 PM by Drew Trafton - Q2 News

PETA representatives bare all in downtown Billings to promote vegan message

BILLINGS - Two representatives from PETA, People for the Ethical Treatment of Animals, bore it all Wednesday afternoon to spread a meat-free message.

For part of the early afternoon, the women stood naked underneath Skypoint at the corner of North Broadway and 2nd Avenue North in downtown Billings in a shower.

Yes, a shower- completely functional-soap, suds and all.

"Many times facts and figures aren't enough to entice people. So, it really is just a fun and upbeat way to draw attention to a very serious issue," said PETA International Grassroots Campaign coordinator Tracy Patton.

On the strategically placed curtain of the makeshift shower, which Patton says takes about 15 minutes to set up, were several messages geared toward the amount of water consumption it takes to create one pound of meat.

One side of the curtain read, "1 lb. of meat equals 2,643 gallons of water".

Patton says the statistic originated from the Water Education Foundation in a report titled, "Water Imprints in California Food Production."

You can visit the Water Education Foundation's website by clicking here.

Patton says she hoped the very visual display would promote dialogue amongst people passing by while giving the representatives a chance to spread their message of adopting a vegan lifestyle.

"It's really the best thing you can do, not only for the animals, but also for the environment and your health as well," said Patton.

The PETA representatives are currently touring Montana with the message.

They plan on stopping in Helena on Thursday and Missoula on Friday.

And although Patton says most of the gawkers have provided positive feedback for the representatives, they're well aware that people in a state where the beef industry is key may not take the message to heart.

"We do understand that not everyone is going to go vegan overnight," said Patton.

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