Feb 4, 2013 8:21 PM by Jason Laird - Q2 News

Dodge Ram commercial reaction

BILLINGS - The Chrysler Corporation hit the nail on the head with its latest Super Bowl ad, highlighting farming and the agricultural industry while promoting 2013 as "The Year of the Farmer." But not only did the company create a memorable commercial; it also featured a family right here in Montana. The family sitting down to dinner and praying was the Gustafsons, whose ranch just south of Browning, Montana on the Two Medicine River.

In producing this commercial, Chrysler commissioned 10 photographers; two of which included William Albert Allard of National Geographic and documentary photographer Kurt Markus. And there is no doubt that those now famous pictures created quite a buzz right here in the Ag community. According to Gary Mugridge of Lithia Dodge in Billings, "We've already been getting calls from folks saying... Hey, what about that Dodge truck. I've heard a little about it."

There is no doubt that Dodge truly made an effort to recognize the Ag industry and show that it is part of the back bone of America. "The Year of the Farmer" campaign is designed to generate $1 million for the National FFA Organization in collaboration with Case IH Agriculture, and other brand partners. For every view, download or share of "Farmer" located on the brand's website at, Dodge will make a donation to the FFA. Funds raised will go to local FFA chapters for student programs geared toward fighting hunger in communities across the country.


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