Q2 Morning Email Newsletter

Nov 23, 2012 6:49 PM by Q2 News

Black Friday in Billings a positive sign for holiday spending

BILLINGS- By the numbers, at least initially, Billings played with the big boys when it came to Black Friday spending.

"One of our large chains, or national retailers, says they had the number one opening in the country in their first hour of sales," said Rimrock Mall property manager Kendall Kavlie. "And I talked to another big retailer and they said that they beat their first couple of hours by 20% last year."

On top of the all important sales numbers, Rimrock Mall also compiles a holiday shopping season survey with their Black Friday shoppers.

This year, statistics from that survey showed that nearly 90% of Billings shoppers are planning on spending at least the same amount of money as they did last year during holiday season.

And the survey suggests nearly three-quarters of those people will spend between $200 and $1500 on gifts this season.

As for Black Friday itself, it remains a young person's game.

This year showed that 65% of those surveyed at the mall were between the ages of 18-years-old and 34-years-old.

Likewise, the smallest age group represented at the mall during the rush of door busters was the 65-years-old and better club-as only 2% of those folks joined the fray.

Kavlie says beyond age, a gender gap is also very prevalent in Black Friday shopping in Billings as 78%
of all shoppers were female.

"We really see lots of moms and daughters coming," said Kavlie. "We see groups of girlfriends. I would say that's the most significant group that I see."

And most of all shoppers aren't just on the prowl for Christmas gifts.

The survey showed that 87% of those shopping were looking for a personal gain from their Black Friday adventures.
And Kavlie says personal buys might actually be baiting some of the men you could see carrying bags around the mall.

"Chances are he's doing his wife a favor and she's going to have to... maybe she bought him something today to bribe him to come out here with her," said Kavlie.

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